Wednesday 24 August 2011

The path to material success

So David Truscott, who did not understand x and y, is a flourishing marketer or marketeer, while he, who had no trouble understanding x and y and much else besides, is an unemployed intellectual. What does that suggest about the workings of the world? What is seems most obviously to suggest is that the path that leads through Latin and algebra is not the path to material success. But it may suggest much more: that understanding things is a waste of time; that if you want to succeed in the world and have a happy family and a nice home and a BMW you should not try to understand things but just add up the numbers or press the buttons or do whatever else it is that marketers are so richly awarded for doing.
J.M. Coetzee: Summertime

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